Innovation & Design
We enable our clients to deliver new products, services, and experiences at the pace of change.
A customer obsessed approach to product development
Our expertise lies in understanding evolving customer needs, quickly and creatively validating solution approaches, and accelerating the delivery of value through an iterative and incremental approach to product development.
We meet you at the intersection of strategic thinking and product development.
How We Get Involved
High-touch, high-value engagements to align stakeholders and define priorities
Partner with technology teams to develop a phased implementation approach focused on ROI
Leadership, training, and top-shelf to accelerate the product development cycle and build digital capabilities
Deploy highly specialized teams to execute against the product roadmap
Augment in-house teams with specialized expertise
What is Design Thinking?
The essence of design thinking is human-centric and user-specific. It’s about the person behind the problem and solution, and requires asking questions such as “Who will be using this product?” and “How will this solution impact the user?”
Why is Product Strategy important?
Too often, product teams dive into the product development lifecyle without first considering how and if a new product or service fits into the existing ecosystem of a company. There are a number of important considerations to flesh out during the product strategy phase, such as: how will the product or service make money? What is the pricing model? How will the product or service be distributed? Is the product or service complimentary or cannibalistic to our existing products. Often, startups don’t have to deal with nearly as many of these complex considerations, but in enterprise environments with mature business offerings and operations, things can get complicated in a hurry.
Why does experience design matter?
The experience design you offer your customers in a new product or service is like making a first impression. User Experience Design and User Interface Design are very different skillsets that culminate in the product development lifecycle to deliver products that are usable, beautiful and engaging. Like interpersonal relationships, if a new product is awkward to use, or a customer has to think too hard, or if something you think is supposed to happen, doesn’t, there is a big risk they won’t be coming back or telling their friends about your service.
It is also important to think about employees or internal users. A poor UX associated with enterprise tools can lead to lost productivity, decreased employee engagement, and higher costs associated with training and turnover.
What is service deisgn?
Service design is about establishing a blueprint or mapping of all of the various activities that are required in order to deliver on the overall customer experience. Product development is an important aspect of service design but customers consume and require services across multiple channels (ie. chat support, fullfillment, billing etc) all which need to be ‘choreographed’ to meet the needs of customers and often times requires operational & technical changes associated with new products or service. Service design looks at how best to deliver the experience customers are looking for and considers the practical implications for how a company will deliver on their promise.