Innovation & Design
We enable our clients to deliver new products, services, and experiences at the pace of change.
A customer obsessed approach to product development
Our expertise lies in understanding evolving customer needs, quickly and creatively validating solution approaches, and accelerating the delivery of value through an iterative and incremental approach to product development.
Design Thinking
We are experts at leading teams and organizations through the Design Thinking process in order to understand unmet needs of customers, ideate creative solutions, quickly design and test new concepts with customers. Our clients engage us as facilitators to lead and guide workshops, as well as tapping into our industry knowledge, product development experience, technical capabilities to augment their innovation activities.
Product Strategy
Before starting design or writing a single line of code, we focus on understanding the vision and business goals. We’ll provide a POV on distribution channels, pricing and help hone competitive differentiators. Frequently our clients engage us to assist with developing a business case and aligning on success criteria.
Experience Design
Our talented team of experience designers add fuel to the innovation fire by bringing concepts to life. They are talented in user research, rapid prototyping, UX/UI design, and product design systems.
Service Design
Enabling new services and experiences for customers goes far beyond product development. We help teams build an execute on a service delivery blueprint that connects the dots between product, business strategy and operational functions required to enable a cohesive CX.
We meet you at the intersection of strategic thinking and product development.
How We Get Involved
High-touch, high-value engagements to align stakeholders and define priorities
Partner with technology teams to develop a phased implementation approach focused on ROI
Leadership, training, and top-shelf to accelerate the product development cycle and build digital capabilities
Deploy highly specialized teams to execute against the product roadmap
Augment in-house teams with specialized expertise
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What is Design Thinking?
Design thinking is a mindset and approach to problem-solving and innovation anchored around human-centered design.
The essence of design thinking is human-centric and user-specific. It’s about the person behind the problem and solution, and requires asking questions such as “Who will be using this product?” and “How will this solution impact the user?”
Why is Product Strategy important?
Too often, product teams dive into the product development lifecyle without first considering how and if a new product or service fits into the existing ecosystem of a company. There are a number of important considerations to flesh out during the product strategy phase, such as: how will the product or service make money? What is the pricing model? How will the product or service be distributed? Is the product or service complimentary or cannibalistic to our existing products. Often, startups don’t have to deal with nearly as many of these complex considerations, but in enterprise environments with mature business offerings and operations, things can get complicated in a hurry.
Why does experience design matter?
The experience design you offer your customers in a new product or service is like making a first impression. User Experience Design and User Interface Design are very different skillsets that culminate in the product development lifecycle to deliver products that are usable, beautiful and engaging. Like interpersonal relationships, if a new product is awkward to use, or a customer has to think too hard, or if something you think is supposed to happen, doesn’t, there is a big risk they won’t be coming back or telling their friends about your service.
It is also important to think about employees or internal users. A poor UX associated with enterprise tools can lead to lost productivity, decreased employee engagement, and higher costs associated with training and turnover.
What is service design?
Service design is about establishing a blueprint or mapping of all of the various activities that are required in order to deliver on the overall customer experience. Product development is an important aspect of service design but customers consume and require services across multiple channels (ie. chat support, fullfillment, billing etc) all which need to be ‘choreographed’ to meet the needs of customers and often times requires operational & technical changes associated with new products or service. Service design looks at how best to deliver the experience customers are looking for and considers the practical implications for how a company will deliver on their promise.