In the Age of Disruption where digital innovations are challenging traditional business models and reshaping the competitive landscape of many industries, established incumbents can proactively manage change by engaging in collaborative innovation with start-ups.
In a strategic alliance, innovative start-ups offer agility, smarts, and cost-effective value to enterprises to accelerate innovation while enterprises provide expertise, customer base, and credible reputation to assist start-ups in their growth. In such iterative and collaborative relationships, businesses can survive and thrive through disruptions.
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